Building the Future of
Premium Wine Distribution.
Grus Drinks connects exceptional wineries with North America's leading hospitality, retail, and investment markets through distribution, strategic partnerships, and growth capital.
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- International Markets
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- Hospitality Partners
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- Retail Points of Sale
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- Producer Partnerships
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- Growth Capital Deployed
More than a distributor. A global platform.
Twelve interlocking divisions that let us serve producers, hospitality groups, retailers, and investors under a single institutional standard.
A full-stack service model for premium beverage brands.
Every engagement is bespoke — but built on a rigorous institutional playbook honed across three continents.
Partner with a house that treats your estate as its own.
We build allocation-based, multi-year relationships with producers who share our commitment to craft and stewardship.
- Market expansion across North America and Europe
- Dedicated national distribution infrastructure
- Sales representation with hospitality specialists
- Brand development and premium positioning
- Marketing, PR, and trade activation
- Hospitality placement in luxury hotels and Michelin venues
- Long-term allocation agreements
- Access to Grus Growth Program capital
- 01Introduction
- 02Portfolio Review
- 03Market Fit
- 04Commercial Terms
- 05Launch
Beverage programs for the world's finest rooms.
From by-the-glass strategy to cellar builds and sommelier training, we operate as an extension of your beverage team.
- Luxury Hotels
- Restaurants
- Resorts
- Cruise Lines
- Private Clubs
- Airlines
- Corporate Hospitality
The institutional standard for premium beverage.
| Capability | Traditional Distributor | Grus Drinks |
|---|---|---|
| Technology | Manual, spreadsheet-driven | Proprietary AI forecasting & allocation |
| Market Intelligence | Ad-hoc trade reports | Continuous data across markets and channels |
| Producer Support | Transactional | Long-term stewardship and brand building |
| Growth Strategy | Volume-first | Positioning-first, margin-preserving |
| Investment Access | None | Grus Growth Program capital |
| Distribution Network | Regional | Multi-national premium footprint |
| Hospitality Relationships | Buyer contacts | Beverage programs, training, cellar builds |
| International Expansion | Domestic focus | Three-continent platform |
Growth measured in generations.
Great wine is a long game. Our environmental and social commitments are calibrated to the same horizon.
Environmental initiatives
Vineyard biodiversity and regenerative viticulture partnerships.
Support for producers
Multi-year offtake agreements that stabilize estate planning.
Responsible sourcing
Chain-of-custody diligence on every partner estate.
Carbon-conscious logistics
Consolidated ocean freight and lightweight glass programs.
Community partnerships
Investment in wine-growing communities and education.
Build the next chapter of premium beverage.
An international team of buyers, sommeliers, operators, and financiers united by an obsession with craft.
Let's build something enduring.
Reach the office closest to your market. Each note is routed directly to the right team — partnerships, producers, hospitality, press, or capital.
Americas HQ
New York
Sofia Marchetti · Head of Americas
- Address
- 129 West 20th Street, New York, NY 10011
- Hours
- Mon–Fri · 09:00–18:00 ET
- Direct
- +16468377881
Canada & Capital
Toronto
Julien Beaumont · Managing Director, Canada
- Address
- 161 Bay Street, 24, Toronto, ON M5J2S1
- Hours
- Mon–Fri · 09:00–18:00 ET
- Direct
- +19056387236