01
Legal-age audiences
Alcohol-related content, communications, and programs are intended only for people of legal drinking age.
Responsible Drinking
Wine is for legal-age consumers, enjoyed responsibly
Grus Drinks supports responsible drinking, age-appropriate communication, moderation, and trade practices that respect consumer wellbeing.
02
Moderation
Premium wine should be enjoyed in moderation, with food, hospitality, and cultural context—not excess.
03
Responsible service
Hospitality and retail partners are encouraged to follow local laws, training standards, and responsible service practices.
Grus Drinks believes premium beverage companies have a duty to communicate responsibly. Our work focuses on producer craft, hospitality, terroir, and quality rather than excessive consumption.
We encourage consumers never to drink and drive, never to serve alcohol to minors, and to follow local laws and health guidance related to alcohol consumption.
How we work
A clear path from inquiry to execution.
Step 1
Communicate for adults
Alcohol content and campaigns are designed for audiences of legal drinking age in the relevant market.
Step 2
Promote moderation
Education and storytelling emphasize provenance, craft, food, service, and responsible enjoyment.
Step 3
Support responsible service
Trade partners should follow local licensing, age-verification, service, and transportation requirements.
Our commitments
Legal drinking age only
Moderation and responsible service
No drinking and driving
Respect for local alcohol laws
Trade education with responsible messaging