01
Program design
Wine lists and cellar structures built around guest profile, cuisine, service rhythm, and commercial goals.
Hospitality
Wine programs for the world’s finest rooms
Grus Drinks supports hospitality partners with curated selections, cellar planning, by-the-glass strategy, staff education, and allocation access.
02
Allocated access
Selective releases from partner estates for restaurants, hotels, resorts, private clubs, and corporate hospitality.
03
Education and service
Training and trade materials that help teams tell producer stories with accuracy and confidence.
Grus Standard
Hospitality support that respects both guest experience and margin.
A premium beverage program should be memorable, profitable, and operationally realistic. Grus Drinks works with hospitality teams to build lists that balance discovery, quality, and dependable replenishment.
We support launches, seasonal refreshes, VIP allocations, and staff training for properties that want their wine program to feel as considered as their kitchen, rooms, and service culture.
How we work
A clear path from inquiry to execution.
Step 1
Understand the property
We assess cuisine, guest profile, service style, cellar capacity, target margin, and purchasing rhythm.
Step 2
Design the program
We shape the list, allocation mix, by-the-glass opportunities, launch plan, and staff materials.
Step 3
Support the team
We coordinate education, seasonal reviews, replenishment, and producer-led programming where appropriate.
Our commitments
Luxury hotels and resorts
Restaurants and private clubs
Cruise lines and airlines
Corporate hospitality programs
Staff training and producer education